DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast

e4m Staff Jan 6, 2026 1:18 PM

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers

Shantanu David Aug 27, 2024 9:16 AM

Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake

Shantanu David Aug 26, 2024 9:21 AM

Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready

e4m Staff Aug 19, 2024 8:55 PM

I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage

e4m Staff Jul 23, 2024 7:07 PM