DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Union minister Ashwini Vaishnaw said on Monday that the framework for the Digital Personal Data Protection Act is ready
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage