Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director
The agency was launched on 2 July, 1973
The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India
Pratik Gandhi, Rajkumar Rao, Amit Sadh and others were also featured in the list of top male stars of the OTT world
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Creative minds from agencies such as Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi & Wunderman Thompson delivered a total of 10 campaigns