Extend feedback timeline from 2 weeks to 2 months: IOAA to BMC
The BMC has stipulated Aug 26 deadline to invite feedback and suggestions from the public and stakeholders
draft-policy
Adland in panic as BMC draft policy puts onus on advertisers, not OOH media owners
ISA and AAAI members say they are alarmed over the new provisions; the civic body has been silent so far
BMC’s draft policy for billboards to cover ads on biz premises, skywalks, balloons: Report
The draft will also encompass guidelines for digitised hoardings following complaints by citizens and motorist
AVGC draft policy released: Focus on Indian content
The government has also decided to showcase the potential of the sector via a campaign