This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers
Yri, Vice President, International Marketing at PubMatic, talks about her new role, the opportunities ahead in the sector, and more
Her new remit includes the management of marketing for PubMatic in Europe and the Middle East, as well as running the APAC regional marketing operations
Emily Yri, Senior Marketing Director, APAC at PubMatic, writes on how Auction Packages pull together programmatic open marketplace inventory into one Deal ID for easy activation
Prior to Pubmatic, Yri was marketing and communication director, APAC at Unruly