In a chat with e4m, Rishi Negi, the COO of Banijay Asia & Endemol Shine India shared his views on content, experiential marketing, and the scarcity of talent in the M&E industry
Throughout the campaign, artists will post video messages taken from inside their homes to encourage people to stay at home and not venture out during the lockdown
While some industry players say broadcasters have started cutting budgets for content, others shared that the emphasis is still on producing good content but an impact in the future can’t be ruled out