Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23

e4m Staff Sep 27, 2023 5:13 PM

The company's expenses jumped 2.7X to Rs 1702 crore on the back of higher marketing expenses, according to its internal documents

exchange4media Staff Oct 13, 2022 8:48 AM

While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts

Kanchan Srivastava Sep 7, 2022 8:37 AM

The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021

exchange4media Staff Jul 20, 2022 10:10 AM

EBITDA was up 1% at Rs 531.9 crore compared to Rs 529.1 crore in Q3 FY21, for the segment

exchange4media Staff Feb 9, 2022 8:04 PM

The information was made public following an RTI query by activist Anil Galgali

exchange4media Staff Jul 5, 2021 11:19 AM

The company's broadband business returned to profitability with an operating profit of Rs 14.92 crore as against a loss of Rs 5.82 crore

exchange4media Staff Jan 20, 2021 5:30 PM

In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices

Javed Farooqui Jan 4, 2021 8:18 AM