Skoda Auto Volkswagen India ad expenses down by 31%
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
expenditure
CRED's FY22 marketing spends up 3X to Rs 973 crore
The company's expenses jumped 2.7X to Rs 1702 crore on the back of higher marketing expenses, according to its internal documents
Will FMCG brands pump in more AdEx to cash in on festive mood?
While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
HUL posts 11% jump in Q1 profit
The FMCG major said it has spent Rs 1,334 crore on advertising and promotion in the quarter, compared to Rs 1,029 in Q1 of 2021
Bharti Airtel's DTH segment sees flat revenue growth at Rs 791.2 crore in Q3
EBITDA was up 1% at Rs 531.9 crore compared to Rs 529.1 crore in Q3 FY21, for the segment
Maha govt spent Rs 155 crore on publicity campaigns in last 16 months
The information was made public following an RTI query by activist Anil Galgali
Hathway Cable Q3 consolidated net profit down at Rs 62.72 cr
The company's broadband business returned to profitability with an operating profit of Rs 14.92 crore as against a loss of Rs 5.82 crore
Ikea's marketing expenses are always optimised and not extravagant: Amitabh Pande
In a conversation with e4m, Pande, Country Marketing Manager, IKEA India, explains why Ikea is a cost-conscious company that believes in delivering affordable prices