Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
The report also stated that the growth in Pay TV, Free TV & Connected TV shows that overall TV connections will keep growing at a pace of over 5% per year to cross 67% of Indian households by 2025
Prize pool expected to reach Rs 1 billion by 2025
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
The decline is despite the number of deals increasing from 64 in 2019 to 77 in 2020
Star India, Viacom18 Media, Zee Entertainment Enterprises, and Sony Pictures Networks India made a comeback on DD Free Dish during 2020 to capitalise on advertising revenues
The spurt in numbers is attributed to affordable television sets, economic issues, the launch of the DD Retro Channel, and the return of big broadcasters to the Free Dish platform
Video paid subscribers will cross 50 million by 2023 and audio subscribers will reach 4 to 5 million by that time
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth