Fabindia captures the journey of first-time moms
The film celebrates the ups and downs of new motherhood
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Fabindia names Rajeshwari Srinivasan as CEO
Prior to joining Fabindia, she has held executive roles at various Tata Group companies
The good, the bad and the ugly: What 2022 taught marketers
e4m spoke to some of the top marketers in the country, asking how they would remember this year
Ad controversies: Unexpected criticism or calculated gamble?
Negative publicity is far more effective than a positive one, as controversies, social media outrage and hashtag trends force many uninitiated people to watch the ad, say industry watchers
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid to course correct if found amidst a controversy, feels industry
Aditya Ghosh elected to Fabindia's board of directors
In his new role, Ghosh will be guiding the management teams with strategy and new initiatives