As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google

Tasmayee Laha Roy May 6, 2021 8:56 AM

Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences

Tasmayee Laha Roy Feb 11, 2021 9:02 AM

Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal

Tasmayee Laha Roy Nov 19, 2020 8:19 AM

Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)

Tasmayee Laha Roy Nov 9, 2020 8:36 AM

Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months

Tasmayee Laha Roy Aug 28, 2020 8:27 AM

The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back

Tasmayee Laha Roy Jul 23, 2020 8:25 AM

According to Pratham Hegde, Director and Head of Measurement, Facebook India, businesses, both large and small, now need to focus on measurable business outcomes

exchange4media Staff May 6, 2020 9:07 AM