Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum
Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.
Samridhi Katyal, Co-founder of Fandrum, speaks to exchange4media about the idea and inspiration behind creating the platform that is designed with fans and related content at its fulcrum