festival-marketing

On road to recovery post Covid, preference for personal vehicles drives festive sales

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With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers

Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM

Consumer durable brands amp up marketing as customers switch on festive shopping mode

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Companies are expecting 25-30% hike in sales and are going to be quite active on digital platforms for marketing. But television and print will continue to dominate marketing spends, say experts

Simran Sabherwal & Mansi Sharma Sep 29, 2021 8:19 AM

e4m Upfront: The Festival Edition is all about innovation and insights

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e4m’s Festival Marketing Edition is all set to take place on August 24 and 25

exchange4media Staff Aug 24, 2021 8:39 AM