festive-ad-campaigns

‘Humour in ad campaigns will make a comeback’

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The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

'Don't stop dazzling' says Shraddha Kapoor in Melorra's first-ever TVC

melorra?blur=25

The brand has flagged off its festive season campaign with the launch of the TVC

exchange4media Staff Oct 24, 2020 8:00 PM

How PR firms are driving influencer marketing for brands

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Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM