Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff Jun 2, 2026 3:31 PM

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

Shantanu David Nov 10, 2023 8:39 AM

The ad campaign has been conceptualized by Kandid Kanvas & Social Cloud, and the production house is Bombay Film Company.

exchange4media Staff Oct 1, 2022 8:00 PM

Here’s how the brand world celebrated the festivals with their campaigns and brand activations in 2021

Mansi Sharma Oct 14, 2021 6:55 PM