This Diwali, Coca-Cola will help you create personalised AI-generated wish cards The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan e4m Staff Nov 10, 2023 7:10 PM
Sun TV Network’s revenue up 27% in Q2FY24 Profit increases 14% at Rs.456.24 crore e4m Staff Nov 10, 2023 5:46 PM
LS Digital appoints Gaurav Seth as Vice President, Data Solutions Prior to this, Gaurav led the India operations of Lotame as the Managing Director e4m Staff Nov 10, 2023 5:31 PM
Dhanteras: Zomato and Blinkit strike gold again with collaborative print ad The two went viral a few months ago with their doodh-kheer banter campaign e4m Staff Nov 10, 2023 4:46 PM
Adam & Eve/DDB promotes Miranda Hipwell to chief executive Hipwell was earlier the chief client officer of the company e4m Staff Nov 10, 2023 4:39 PM
Posterscope executes World Cup-inspired campaign for Tata Mutual Fund Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign e4m Staff Nov 10, 2023 4:25 PM
Versuni appoints Hill & Knowlton as Global Corporate Communications Agency The mandate was awarded following a pitch process e4m Staff Nov 10, 2023 4:05 PM
BQ Prime to be rebranded as NDTV Profit Union Minister Amit Shah and Nirmala Sitharaman to launch the channel on December 8 e4m Staff Nov 10, 2023 3:18 PM
MIB approves Digital Advertisement Policy The Policy will enable the Central Bureau of Communication to empanel agencies and organisations in the OTT and Video on on-demand space e4m Staff Nov 10, 2023 1:26 PM
World Cup 2023 live broadcast viewership close to 450 million India matches have registered peak live concurrency of more than 50 million viewers e4m Staff Nov 10, 2023 9:00 AM
Ahead of Diwali, brands fire up experiential marketing From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season Kanchan Srivastava Nov 10, 2023 8:58 AM
ZEEL revenue up 20% in Q2 FY24 Digital platform Zee5 saw a revenue jump of 59% Aditi Gupta Nov 10, 2023 8:57 AM
Diwali ads: Love and homecoming at the heart of campaigns this festive season This year, brands aim to redefine what Diwali means beyond the celebrations e4m Staff Nov 10, 2023 8:57 AM
Festive campaigns come alive with Gen AI sparkle Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry Shantanu David Nov 10, 2023 8:39 AM