In her new role, Aneja will be responsible for creating a strategic roadmap for leading digital-first brands, integrating and scaling the recent acquisitions
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK Consumer Healthcare
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
The agency launched two CSR campaigns for the Ayurvedic brand, one focusing on building immunity for police personnel and the other on relieving exam stress of IIT & NEET aspirants