Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say

Kanchan Srivastava Jul 1, 2024 9:06 AM

Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers

Sohini Ganguly May 24, 2024 8:51 AM

Creators can set monthly subscriptions of $2.99, $4.99 or $9.99 a month to give their Super Followers extra special access

exchange4media Staff Sep 2, 2021 10:05 AM

The show will capture behind-the-scenes moments and interviews of the Indian cricket team ahead of their domestic and international tours

exchange4media Staff Aug 25, 2021 1:50 PM

The new Twitter card format comprises product details, shop name, product pricing and 'shop' button

exchange4media Staff Mar 8, 2021 12:40 PM

Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM

The playbook is a compendium of expert insights on how businesses can rebuild their strategies to drive growth

exchange4media Staff Jul 17, 2020 1:22 PM

iFollow is a civil society campaign to impact change through social experiment, social accountability and citizen appreciation

exchange4media Staff Jul 9, 2020 1:10 PM