Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Experts say brands can lose up to 50-60% of their influencer marketing spends to fake followers
Creators can set monthly subscriptions of $2.99, $4.99 or $9.99 a month to give their Super Followers extra special access
The show will capture behind-the-scenes moments and interviews of the Indian cricket team ahead of their domestic and international tours
The new Twitter card format comprises product details, shop name, product pricing and 'shop' button
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
The playbook is a compendium of expert insights on how businesses can rebuild their strategies to drive growth
iFollow is a civil society campaign to impact change through social experiment, social accountability and citizen appreciation