The FMCG brand has crafted initiatives such as bhogs, jalebi samplings and pakoda platters to engage Ayodhya Ram Mandir consecration visitors
Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling
The long-format copy, ostensibly for Valentines Day, addresses some misconceptions associated with heart health
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste
The special cookery video series showcases 15 carefully picked dishes and prepared by three celebrity chefs
The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar