Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said

e4m Staff Apr 25, 2024 2:51 PM

The campaign comprises two playful ad films

e4m Staff Apr 2, 2024 5:13 PM

The campaign is timed for the festive season

e4m Staff Oct 3, 2023 12:57 PM

Our pick of the best ads between April 1 and 15

exchange4media Staff Apr 25, 2023 8:53 AM

The three-film summer campaign has been conceptualised by &Walsh

exchange4media Staff Apr 8, 2023 8:27 AM

The OOH campaign is spread across 140 cities in India

exchange4media Staff Apr 20, 2022 3:52 PM

The TVC will be advertised during IPL on TV and Disney+Hotstar

exchange4media Staff Mar 27, 2022 10:00 AM

Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan

exchange4media Staff Mar 4, 2022 3:23 PM

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

exchange4media Staff Apr 5, 2021 1:33 PM

Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range

Ashee Sharma Mar 23, 2021 8:28 AM

The official broadcaster has roped in Kamla Pasand and Frooti

exchange4media Staff Mar 15, 2021 9:05 AM

The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun

exchange4media Staff May 21, 2020 1:09 PM