Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
The campaign comprises two playful ad films
The campaign is timed for the festive season
Our pick of the best ads between April 1 and 15
The three-film summer campaign has been conceptualised by &Walsh
The OOH campaign is spread across 140 cities in India
The TVC will be advertised during IPL on TV and Disney+Hotstar
Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range
The official broadcaster has roped in Kamla Pasand and Frooti
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun