Experts say while the percentage of start-up spends may not be higher or similar compared to earlier times, it still will be a significant amount that will add to the AdEx growth in 2024

Sonam Saini Feb 22, 2024 8:54 AM

The advertising sector has its fingers crossed for startups as the year 2023 was marred by problems such as extended funding winters, layoffs, shutdowns and retrospective taxes

Kanchan Srivastava Jan 29, 2024 8:53 AM

The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts

Kanchan Srivastava Jan 3, 2024 7:55 AM

Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October

Sonam Saini Feb 7, 2023 8:57 AM