Panellists engaged in an insightful session on the topic ‘Rules of engagement between PR and the brands, managing each other expectation’ at e4m PR & Corp Comm 40 Under 40 summit and awards 2022
Advertorial: With the launch of southern language HD channels and massive growth of HD homes in India, Star Sports targets 90 million HD viewers during TATA IPL
As controversies and violations of the ASCI code rise in tandem with digital advertising, ASCI CEO and Secretary General Manisha Kapoor calls for brainstorming within the creative industry
Most of these brands have already started to cut their marketing budgets. According to TAM Media data, the indexed avg volume growth for new-age advertisers on TV fell by 11% in 2022 through October