Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'

Sohini Ganguly May 15, 2024 9:29 AM

Rakuten's Sunil Gopinath will also be speaking today at BW Businessworld Gen AI Summit 2024, to be held at The Imperial, New Delhi

e4m Staff Mar 27, 2024 8:44 AM

The theme of the summit is 'Building Generative AI for Bharat: Can India Become the Gen AI Capital of the World?'

e4m Staff Mar 5, 2024 4:03 PM

According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement

e4m Staff Jan 30, 2024 11:45 AM

Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players

Shantanu David Jan 3, 2024 8:21 AM

Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry

Shantanu David Nov 10, 2023 8:39 AM