Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
Rakuten's Sunil Gopinath will also be speaking today at BW Businessworld Gen AI Summit 2024, to be held at The Imperial, New Delhi
The theme of the summit is 'Building Generative AI for Bharat: Can India Become the Gen AI Capital of the World?'
According to CleverTap’s MarTech predictions for 2024, generative AI will guide brands toward optimal courses of action while transforming customer engagement
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players
Gen AI is enabling advertisers to craft more targeted and engaging campaigns, maximizing the impact of media investments, says industry