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‘Personalisation means better customer retention; if I retain them, I serve them better’

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Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming

Simran Sabherwal Aug 23, 2024 9:09 AM

‘Marketing is about not only meeting customer needs but also altering their behaviour’

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At the e4m-Pitch CMO Summit, industry stalwarts discussed strategies to make the most of the 'season of opportunity'

exchange4media Staff Sep 26, 2022 2:03 PM