A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years
Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts
Industry watchers discuss the meaning and impact of the rebranding exercise a day before the airline company went public
Industry watchers opine that most ads, this year as well, lack conviction and sincerity as they are merely lofty pronouncements and big promises
Industry watchers feel that HUL doing a campaign now will only give the pH debate stronger legs to run farther
Industry observers weigh in on the ad war and who actually gains from this one
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant