ICC Men's T20 World Cup 2024: Disney Star’s ad revenue may reach Rs 1200-Rs 1500 crore Disney Star this year onboarded 59 categories of advertisers and 90 brands Tasmayee Laha Roy Jun 25, 2024 8:49 AM
ICC Men’s T20 World Cup 2024: Are advertisers more inclined towards CTV? According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out Sonam Saini Jun 18, 2024 9:04 AM
Are advertisers warming up to ICC Men’s T20 World Cup 2024? Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon Sonam Saini Jun 14, 2024 8:18 AM
ICC Men's T20 World Cup: Ad inventory for India vs Pak almost sold out? Ad rates for the T20 matches are the same as last time, but advertisers are paying 20-25% more just for the India vs Pakistan match, said sources Aditi Gupta Jun 5, 2024 8:37 AM
Star Sports creates ‘mauka’ for an apology ahead of T20 World Cup The new instalment of the ‘Mauka’ campaign has been created and conceptualized by in-house team of Disney Star e4m Staff May 21, 2024 1:05 PM
Amitabh Bachchan as 'Ashwatthama' primes Team India for the 'Mahayudhh' of T20 World Cup The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD e4m Staff May 2, 2024 11:24 AM
ACKO's game-changing campaign with Disney+ Hotstar for ICC Men’s Cricket World Cup 2023 The campaign, 'Health Insurance ki Subah ho Gayi Mamu,' features Bollywood's iconic duo Sanjay Dutt and Arshad Warsi NATIVE CONTENT Apr 16, 2024 8:50 AM