ie
maddies?blur=25

Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues

Neeraj Singh & sunny Sainy Nov 30, 2024 1:35 PM

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IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands

e4m Staff Nov 28, 2024 5:28 PM

Kaizzen?blur=25

Global will be a collective platform, forming an exclusive alliance of independent agency partners

Abhishek Mehrotra Sep 23, 2024 9:57 AM

Data analytics?blur=25

e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more

e4m Desk Sep 6, 2024 1:42 PM

Allied Blenders and Distillers Ranveer Singh?blur=25

Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)

e4m Staff Sep 5, 2024 1:40 PM

Sudhir Das chiel india?blur=25

Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director

e4m Staff Sep 5, 2024 1:12 PM

Valeri Liborski?blur=25

Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh

e4m Desk Sep 5, 2024 1:09 PM

kotak team pumpkin?blur=25

Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies

e4m Staff Sep 5, 2024 12:33 PM

Pitch BFSI Marketing Summit Dhiraj Relli HDFC Securities?blur=25

At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour

e4m Staff Sep 5, 2024 8:57 AM

Zuzanna Gierlinska?blur=25

Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer

e4m Desk Sep 4, 2024 11:33 AM

Women’s Premier League?blur=25

The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory

e4m Staff Sep 4, 2024 10:09 AM

Krish Ramineni Fireflies?blur=25

Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption

Shantanu David Sep 4, 2024 8:49 AM

Deepak Jolly?blur=25

Deepak Jolly, Founder and Director, Consocia Advisory tells us about how he honed his exceptional storytelling skills, his favorite campaigns, and what keeps him going outside the professional space

Ritika Upmanyu Sep 3, 2024 5:42 PM

Debal Dutt?blur=25

Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience

Debal Dutt Sep 3, 2024 4:52 PM

Sudarshan Sarma?blur=25

Prior to this, Sudarshan Sarma was with Flipkart as Senior Director

e4m Desk Sep 2, 2024 4:09 PM

KFC US Catherine Tan-Gillespie?blur=25

Catherine Tan-Gillespie will report to Tarun Lal, President of KFC US

e4m Staff Sep 2, 2024 1:04 PM

Sumit Aggarwal?blur=25

In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms

e4m Staff Sep 2, 2024 11:54 AM

Mohit Rajani?blur=25

In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams

e4m Staff Sep 2, 2024 11:52 AM

Dr. Bushra Zaman?blur=25

Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements

e4m Staff Sep 2, 2024 9:45 AM

dilip cherian?blur=25

In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more

Ritika Upmanyu Aug 30, 2024 4:30 PM

James Smyllie?blur=25

Leigh Terry will assume direct leadership of Initiative APAC, as per media reports

e4m Desk Aug 30, 2024 12:08 PM

The Leela Ambience Gurugram Shridhar Nair?blur=25

Prior to this, Shridhar Nair was the group's Senior Vice President of Operations

e4m Staff Aug 30, 2024 11:51 AM

Mansi Khanna?blur=25

Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy

e4m Staff Aug 29, 2024 9:20 AM

Deepthi Prakash?blur=25

Deepthi Prakash will take on the new role beginning January 1, 2025

e4m Desk Aug 28, 2024 1:07 PM

Punit Kumar Singh?blur=25

Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)

e4m Desk Aug 28, 2024 12:02 PM

Influencers?blur=25

According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies

e4m Staff Aug 28, 2024 11:41 AM

Rohin Desai?blur=25

Rohin Desai previously worked at Madison Media from August 2013 to May 2016

e4m Staff Aug 27, 2024 9:11 AM

Streax Vaani Kapoor?blur=25

Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more

Chehneet Kaur Aug 27, 2024 8:34 AM

Rohin Desa?blur=25

Rohin Desai was previously with Enterr10 Television Pvt. Ltd as Head of Revenue and Sales Strategy, handing Dangal TV and Bhojpuri Cinema portfolios

e4m Desk Aug 24, 2024 9:48 AM

Hyundai?blur=25

The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements

NATIVE CONTENT Aug 23, 2024 6:48 PM

Winnie Wong?blur=25

Based in Bangkok, Winnie will oversee all Mastercard activities in the two markets

e4m Staff Aug 23, 2024 12:34 PM

spotify?blur=25

Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns

e4m Staff Aug 22, 2024 12:59 PM

x index?blur=25

The report by Havas CX India lists three defining elements of customer experience that drive satisfaction

e4m Staff Aug 22, 2024 9:04 AM

Sandra Daniels Modenik?blur=25

Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category

Simran Sabherwal Aug 20, 2024 1:55 PM

bcci?blur=25

While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report

e4m Desk Aug 20, 2024 9:19 AM

Ajay Yadav, Simplified?blur=25

Ajay Yadav, the co-founder of Simplified, talks about his vision for the company as a platform for all manner of business models

e4m Staff Aug 19, 2024 9:23 AM

jackie shroff?blur=25

Jackie Shroff stars in this light-hearted campaign ‘Sahi Jagah Judge Karo’ that encourages people to channel their judgemental tendencies to judge something good

e4m Staff Aug 16, 2024 3:44 PM

Bacardi Ashish Jha ?blur=25

Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more

e4m Staff Aug 16, 2024 1:56 PM

Jon Stevens?blur=25

Prior to this, Jon Stevens was the Managing Director at Zenith UK

e4m Desk Aug 14, 2024 12:18 PM

CLUB FM Friendship Day?blur=25

The campaign was initiated with the core idea by Maitri Advertising

e4m Staff Aug 13, 2024 11:48 AM

WOW Skin Science?blur=25

WOW Skin Science is implementing a 360-degree media activation strategy, which includes a digital commercial featuring Urvi Singh, known for her role in Kota Factory

e4m Staff Aug 12, 2024 1:26 PM

Shantaprasad Nagarmath?blur=25

Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories

e4m Desk Aug 12, 2024 10:39 AM

Britannia?blur=25

The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign

e4m Desk Aug 9, 2024 3:02 PM

Shalil Gupta?blur=25

Additionally, Ozonetel is increasing investments in people and technology

e4m Staff Aug 8, 2024 4:38 PM