After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
Leif Stromnes will commence the role in January 2026
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
Global will be a collective platform, forming an exclusive alliance of independent agency partners
Sanjeev Mehta was with Standard Chartered Bank for 17 years
e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more
Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Deepak Jolly, Founder and Director, Consocia Advisory tells us about how he honed his exceptional storytelling skills, his favorite campaigns, and what keeps him going outside the professional space
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Natalie was with Zenith UK for over 11 years
Prior to this, Sudarshan Sarma was with Flipkart as Senior Director
Catherine Tan-Gillespie will report to Tarun Lal, President of KFC US
In his new role, Sumit will lead the strategic vision and growth initiatives across all ENIL platforms
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more
Leigh Terry will assume direct leadership of Initiative APAC, as per media reports
Prior to this, Shridhar Nair was the group's Senior Vice President of Operations
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
Deepthi Prakash will take on the new role beginning January 1, 2025
Prior to this, Singh was with Dentsu Creature as Head of Planning- Strategy, Brand, Digital and Communications (North)
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Rohin Desai was previously with Enterr10 Television Pvt. Ltd as Head of Revenue and Sales Strategy, handing Dangal TV and Bhojpuri Cinema portfolios
Here’s a roundup of all the commercials we loved in Week 3 of August
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
Based in Bangkok, Winnie will oversee all Mastercard activities in the two markets
Share insight into how effective brand advertising is on the streaming platform for both audio and video campaigns