Agency heads  are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive 

e4m Staff Jan 5, 2026 11:16 AM

In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging

Shantanu David Jan 4, 2024 8:15 AM

As the year inches towards the end, e4m lists out people from the advertising fraternity who started their venture

Tanzila Shaikh Dec 18, 2023 8:57 AM

In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path

Tanzila Shaikh Aug 9, 2023 9:26 AM

Kicking off e4m's 'Rising India Series,' Media Mantra Director Udit Pathak talks about the changes in the industry over the past 3 decades, the expansion strategy of the agency, and more,

Nafisa Shaheen Jun 9, 2021 8:52 AM