indian-advertising

Indian ad market to reach 1.2 lakh crore in 2024: IPG Mediabrands report

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The market is expected to grow at 11.8%

e4m Staff Jun 24, 2024 11:23 AM

'Piyush Pandey not only impacted Ogilvy but also changed the face of Indian advertising'

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Guest column: Chintamani Rao, Strategic Marketing and Media Consultant remembers a young Piyush Pandey and his subsequent rise to creative superstardom

Chintamani Rao Dec 27, 2023 8:45 AM

Indian advertising market to increase +15% in 2022: Magna Global Advertising Forecast

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Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion

exchange4media Staff Dec 9, 2021 1:43 PM

Top marketers, advertisers to discuss reigniting growth in the festive season

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This discussion is organised by The Indian Society of Advertisers in association with Free Press Journal and Republic TV

exchange4media Staff Sep 9, 2021 12:54 PM

'We see a longer-term trend towards people seeking reassurance, trust & quality'

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In a webinar organized by ISA, in association with Free Press Journal and ABP Network, industry leaders discussed how the top brands will tackle the challenges of this pandemic and look beyond

exchange4media Staff Feb 25, 2021 9:20 AM

COVID-19 lockdown: Advertisers strategise for ‘unprecedented times’

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With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?

Simran Sabherwal Mar 30, 2020 8:46 AM