Experts compile a definitive rule book to avoid moment marketing faux pas

Mansi Sharma Aug 18, 2021 8:43 AM

Prior to this, Mookherjee was President - South, dentsuMB where he led operations for offices in Bangalore, Chennai, and Kochi

exchange4media Staff Jul 16, 2021 12:02 PM

Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office

exchange4media Staff Feb 15, 2021 11:25 AM

Mookherjee will lead the agency’s flagship businesses that include Toyota and ITC Foods

exchange4media Staff Jun 26, 2020 12:05 PM