'Moment marketing should be done while staying into ethical realms'
Experts compile a definitive rule book to avoid moment marketing faux pas
indrajeet-mookherjee
dentsumcgarrybowen India elevates Indrajeet Mookherjee to Managing Partner
Prior to this, Mookherjee was President - South, dentsuMB where he led operations for offices in Bangalore, Chennai, and Kochi
Will edtech’s big ad blitz at IPL pay off?
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
BIAL names dentsumcgarrybowen as lead communication partner for next 3 years
The agency won the account following a multi-agency pitch and will service the brand from its Bengaluru office
Dentsu India elevates Indrajeet Mookherjee to the role of President
Mookherjee will lead the agency’s flagship businesses that include Toyota and ITC Foods