The test was carried out in 52 cities across Uttar Pradesh, Bihar, Jharkhand, and Uttarakhand with registrations from more than 52,400 students
Alok Sanwal, CEO, Dainik Jagran-inext Jagran Prakashan Ltd, spoke at e4m RedCarpet Experiential Marketing Summit
Over 32,000 cyclists from 4 states and 15 mini-metros participated in the bikeathon
Over the past 8 seasons, more than 6 lakh students have benefited through the test across 12 major cities of the Hindi heartland, the publication said
Inext has a 33% share of female readership, which is the largest for any Hindi broadsheet