FY23 Poor Show: Broadcasters see drop in ad rev
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
inflation
Age of discretion: D2C brands show caution in ad spends
As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners
Rise in consumption: Bells of revival ringing for ad market?
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
Rising inflation top concern for Indians, shows Kantar India’s budget survey
A majority of respondents are expecting an increase in basic income tax exemption limit
'Nestle may invest more in brands and equity ecosystem if inflation gets better in 2023'
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Inflation not a damper: FMCG players won't cut down AdEx
Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers
84% of urban Indians concerned about their ability to pay bills: Ipsos survey
The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine
Inflation woes: Agencies wary as advertisers get cautious with AdEx
The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget