Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

Aditi Gupta Nov 28, 2023 9:00 AM

As the funding winter continues, Indian startups are increasingly focusing on ROI, say media planners

Kanchan Srivastava Jul 25, 2023 9:00 AM

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends

Kanchan Srivastava Jul 13, 2023 8:51 AM

A majority of respondents are expecting an increase in basic income tax exemption limit

exchange4media Staff Jan 25, 2023 12:36 PM

Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday

Kanchan Srivastava Dec 21, 2022 9:21 AM

Most big companies like HUL, Godrej Consumer, Britannia, Colgate-Palmolive and Dabur have asserted that they will continue to spend on marketing to ensure higher brand recall among consumers

Javed Farooqui Aug 18, 2022 8:54 AM

The Ipsos Essentials Survey 2022 also revealed that the world is grappling with three issues - Covid-19, inflation, and conflict in Ukraine

exchange4media Staff May 17, 2022 5:01 PM

The word in the industry is that brands are going for a nearly 15 per cent cut in ad budget

Kanchan Srivastava May 16, 2022 8:30 AM