Industry players are unanimous in their view that advancements in OOH advertising and adaptation of innovative tech have opened new doors for the digital creators
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen Z, leveraging data, digital and more
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends