IAS rolls out ad measurement tools for FB and Instagram Reels
IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
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What’s driving India’s love for short-form videos
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Small is the new big: Short-video platforms expected to make Rs 600-800 cr ad rev in 2 yrs
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Internet sensation Kili Paul seen grooving to Aaj Tak tune in latest Instagram video
Some other celebrities, including comedian Bharti Singh & Sana Khan, also posted reels on Instagram dancing to the Aaj Tak tune
Nucleus PR launches NPR Reel Team to enhance Instagram page visibility of brands
Aimed at small businesses, the team will leverage the power of reels to enhance both reach and engagement for brand Instagram pages
Facebook begins testing ads in Instagram Reels in India, other markets
The social media giant aims to attract content creators who are making money directly from fans and followers through platforms like Clubhouse and Patreon
Facebook launches new project called Learning from Videos
The first application is now live in Instagram Reels’ recommendation system
'Businesses are on Instagram because the platform drives business outcomes'
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram
Zee Music Co. integrates ‘Shakuntala Devi’ on Instagram Reels
Partnered with Facebook India to bring alive an exceptional music video experience