IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory

exchange4media Staff Jun 20, 2023 2:12 PM

Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM

In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

Javed Farooqui Oct 6, 2022 8:19 AM

Some other celebrities, including comedian Bharti Singh & Sana Khan, also posted reels on Instagram dancing to the Aaj Tak tune

exchange4media Staff Feb 21, 2022 11:39 AM

Aimed at small businesses, the team will leverage the power of reels to enhance both reach and engagement for brand Instagram pages

exchange4media Staff Dec 22, 2021 1:50 PM

The social media giant aims to attract content creators who are making money directly from fans and followers through platforms like Clubhouse and Patreon

exchange4media Staff Apr 23, 2021 8:12 AM

The first application is now live in Instagram Reels’ recommendation system

exchange4media Staff Mar 15, 2021 2:50 PM

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram

Javed Farooqui Jan 18, 2021 8:20 AM

Partnered with Facebook India to bring alive an exceptional music video experience

exchange4media Staff Aug 10, 2020 3:02 PM