India to have 900 Mn+ internet users by 2025: Kantar report
According to the report, the importance of digital touch points has grown to 49%
internet-user
Internet growth declined in India in FY22: TRAI
The Internet subscriber base in FY22 stood at 824.8 million, compared to 825.3 million as on 31 March 2021, says TRAI report
Online commerce led to 533% growth in search for D2C brands in 2021: Google report
Google annual Year in Search report also reveals that 2021 saw an acceptance of a blended lifestyle with an approximately 350% growth in interest in 'hybrid workplace'
Is ‘voice shopping’ the next big thing in digital commerce?
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
comScore highlights digital media consumption trends in India's state clusters
The report states that the top 5 state clusters - Maharashtra & Goa, Uttar Pradesh, West Bengal, Sikkim & Odisha, and Andhra Pradesh & Telangana - account for 51.4% of India’s internet population
78% of language first internet users are on social media in leisure time: ShareChat report
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour
Rural India registers 45% growth in monthly active internet users in 2019: ICUBE report
According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes