According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15

exchange4media Staff May 8, 2023 9:06 AM

14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15

exchange4media Staff Apr 15, 2023 8:45 AM

Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns

Javed Farooqui Apr 19, 2022 8:47 AM

Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage

Misbaah Mansuri Jul 12, 2021 8:59 AM

Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing

Misbaah Mansuri Mar 16, 2021 8:26 AM

Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick

Misbaah Mansuri Oct 8, 2020 9:03 AM

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM