ipl-advertising
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
e4m Staff Jun 18, 2026 12:25 PM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 17, 2026 10:13 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
exchange4media Staff May 8, 2023 9:06 AM
14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15
exchange4media Staff Apr 15, 2023 8:45 AM
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Javed Farooqui Apr 19, 2022 8:47 AM
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Misbaah Mansuri Jul 12, 2021 8:59 AM
Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing
Misbaah Mansuri Mar 16, 2021 8:26 AM
Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick
Misbaah Mansuri Oct 8, 2020 9:03 AM
Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’
exchange4media Staff Oct 5, 2020 3:05 PM