According to a TAM report, the e-commerce gaming category maintained its top position on TV during IPL 16 as it was for IPL 15
14 new categories and 53 new brands advertised in 16 matches of IPL this season compared to the same number of matches in IPL 15
Media experts assert that language feeds have not only helped broadcaster to expand the viewership base but has also provided an opportunity for brands to launch region-specific advertising campaigns
Samtaney, Co-founder & Director, The Souled Store, shared that there is a big intersection between the brand's target audience and IPL digital audience, which makes it a perfect marriage
Adlanders contend that the revenue funnel for the industry looks encouraging with IPL pitches happening in full swing
Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick
Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’