Industry experts say while online payment firms have to be sensitive about user data, the controversy is unlikely to have a lasting impact on brand image
There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers
Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021
As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends
Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal
Industry observers weigh in on the ad war and who actually gains from this one
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season
Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant