Industry experts say while online payment firms have to be sensitive about user data, the controversy is unlikely to have a lasting impact on brand image

Mansi Sharma Jul 7, 2022 8:20 AM

There's a lot to gain from the sporting extravaganza for brands and athletes alike, say industry watchers

Mansi Sharma Jul 26, 2021 9:13 AM

Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021

Misbaah Mansuri Jun 16, 2021 9:17 AM

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal

Misbaah Mansuri Feb 3, 2021 8:35 AM

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India

Misbaah Mansuri Dec 1, 2020 9:01 AM

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback

Misbaah Mansuri Nov 5, 2020 8:27 AM

Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM