According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
The activewear company has launched a brand film to showcase Team India's jersey for Asian Games
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner
Sachdeva transitioned from his role at JSW Ventures where he led venture capital investments for the fund
The JSW insignia will be sported on the front of the team’s jersey, and complemented by in-stadia branding of the brand's product portfolio
The IIM-A alumnus, Bisht is a paratrooper with over two decades in the Indian Army
The sports arm of the $13 billion JSW Group conglomerate will manage all commercial interests and marketing rights of the 23-year-old cricketer
The company has roped in the sports icons as its brand ambassadors
The cricketer will be JSW's brand ambassador for a three-year period