According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore

e4m Staff Jul 25, 2024 2:30 PM

The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses

e4m Staff Sep 22, 2023 11:29 AM

The activewear company has launched a brand film to showcase Team India's jersey for Asian Games

exchange4media Staff Sep 14, 2023 12:41 PM

The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner

exchange4media Staff Jun 13, 2022 7:08 AM

Sachdeva transitioned from his role at JSW Ventures where he led venture capital investments for the fund

exchange4media Staff May 23, 2022 12:24 PM

The JSW insignia will be sported on the front of the team’s jersey, and complemented by in-stadia branding of the brand's product portfolio

exchange4media Staff Mar 5, 2021 11:38 AM

The IIM-A alumnus, Bisht is a paratrooper with over two decades in the Indian Army

exchange4media Staff Feb 15, 2021 12:39 PM

The sports arm of the $13 billion JSW Group conglomerate will manage all commercial interests and marketing rights of the 23-year-old cricketer

exchange4media Staff Jan 20, 2021 11:43 AM

The company has roped in the sports icons as its brand ambassadors

exchange4media Staff Jun 20, 2020 11:00 AM

The cricketer will be JSW's brand ambassador for a three-year period

exchange4media Staff Feb 5, 2020 4:22 PM