Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
At the e4m Confluence, industry heads participated in a panel discussion on pricing models, transparency issues, strategies, and more
He will now take on an advisory role
Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021
The second day will see participation from Ravinder Takkar, Gaurav Gandhi, Thomas Barta, Niraj Ruparel, among others
As part of exchange4media's 'Pitch Brand Talk Virtual Series', Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group, spoke on 'Steering brand voice in a time of social distancing'
Marshan, the President & CMO of Kotak Mahindra Group, will speak to exchange4media Editor Naziya Alvi Rahman about brand strategies to stay connected with the consumers even during the pandemic
On the panel chaired by Vikram Sakhuja were Aditya Swamy, Google India; Nitin Bawankule, Star & Disney India; Prathyusha Agarwal, ZEEL, Karthi Marshan, Kotak Mahindra and Sumit Mathur Kellogg’s India