Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts

Kanchan Srivastava Dec 13, 2023 8:46 AM

This year, brands aim to redefine what Diwali means beyond the celebrations

e4m Staff Nov 10, 2023 8:57 AM

The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India

e4m Staff Oct 31, 2023 3:26 PM

The 40-day-long integrated campaign includes digital amplification of ads and creatives across social media platforms

exchange4media Staff Feb 21, 2023 3:47 PM

The campaign emphasizes that the entire process of loan application to disbursal is mobile first and takes just 10 minutes to get the amount credited to consumers' accounts

exchange4media Staff Apr 10, 2022 6:00 PM