Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
This year, brands aim to redefine what Diwali means beyond the celebrations
The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India
The 40-day-long integrated campaign includes digital amplification of ads and creatives across social media platforms
The campaign emphasizes that the entire process of loan application to disbursal is mobile first and takes just 10 minutes to get the amount credited to consumers' accounts