Graphisads launches IPO on NSE Emerge Platform
The IPO, comprising 48,12,000 equity shares, attracted a robust response from investors
Date-wise News
Aaj Tak records 4% growth in rolled ratings for Week 48
As per the channel, Aaj Tak has secured the leading spot in rating charts for week 49; 13% share in the Hindi Speaking Market and 12.6% in rural
American Tourister launches campaign with Ananya Panday
The campaign is conceptualized by Makani Creatives
Republic Media Network launches Hindi news website Republic Bharat
This marks the network's second foray into the digital news landscape, following the introduction of Republic World in October 2023
Athiya Shetty joins LehLah in celebrating fashion to its fullest
The tech platform's first video campaign with Athiya Shetty highlights the app's immersive and convenient shopping features
Society Tea’s new campaign is all about freshness
The campaign is titled Taazgi Bhari Pyaali Society Waali
Schbang elevates Jatin Sinha as Chief Information Officer
Jatin Sinha has been with Schbang since 2020
OTT launch: Prasar Bharati invites e-tenders for marketing and PR agency
The estimated cost of the tender has been specified as Rs 20 crore
Business news must for everyone: Tapan Sharma, Republic Media Network
The Chief Operating Officer of Digital Business at Republic Media Network, Tapan Sharma, shares with e4m the objectives and goals of the recently launched R. Business
Vector Brand Solutions appoints Nikhil Fernandes as Chief Creative Officer
Nikhil Fernandes has earlier worked with FCB, Creativeland Asia, MSLGROUP and OgilvyOne
2023 in Review: 7 key trends in Digital Media Monetization for publishers & broadcasters
From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future
Teamwork Communications Group celebrates 14th anniversary
Teamwork Communications Group has doubled its headcount and onboarded 75 new clients this year. It has several awards for its campaigns during the year, featured under 50 Top PR firms in India
Vredestein executes OOH campaign
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
Nidhi Sinha appointed as Publicis Worldwide India's VP of Planning and Strategy
Nidhi Sinha joins the agency from McCann Global where she worked for brands such as Bajaj Electricals, Asian Paints, Yes Bank, Tata Capital and Complan
PubMatic appoints Ramon Jones to Board
Ramon Jones is Executive Vice President and Chief Marketing Officer of Nationwide Mutual Insurance Company
BCCI invites bids for IPL 2024-2028 Title Sponsor Rights
BCCI has notified prohibited brand categories such as alcohol products, betting and cryptocurrency
Will ‘dark pattern’ guidelines lead to brighter days for businesses?
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss
Cannes Lions submissions window to open on Jan 18
In this edition, there will be 30 Lions Awards over nine tracks
2023: When CTV made big inroads into India
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Fin-Fabulous: How lending tech startups have emerged as big advertisers
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
Meta looks to AI and India for future growth: Arun Srinivas
The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why India is a huge part of its future plans
IP monetisation has not been exploited locally: Vikram Sharma, Warner Bros. Discovery
According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity & potential for the licensing industry