Krishnarao Buddha completes 23 years with Parle
Buddha joined Parle in May 2001 as a Product Manager
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BK Shivani is my inspiration & guiding light: Krishnarao Buddha
As part of e4m ‘She is Strength’ series, Krishnarao Buddha, Senior Category Head, Parle Products, writes about his journey with BhramaKumari’s Sister Shivani
How FMCG Brands win with IPL on Television featuring Rajiv Dubey and Krishnarao Buddha
Instant impact for product launches, and access to a large aggregation of new and young audiences makes TV associations on IPL a gamechanger for FMCG brands
Unrivalled reach, brand impact and trusted measurement make HD top advertiser pick for IPL
The record-breaking growth of premium audiences on HD during cricket events drew a massive assembly of advertisers in 2023
‘We’ve been heavily advertising on TV, since Doordarshan days’
Krishnarao Buddha, Senior Category Head – Marketing, Parle Products on the company's marketing strategies, media mix and more
Content Jam 2020: Decoding digital transformation through content transformation
On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing
e4m e-Conclave 2020: ‘Have to innovate products if social distancing will be the norm’
Marketing industry experts share insights on countering COVID impact with product innovations & understanding consumer motivations
Parle reinvents Kismi logo to encourage social distancing
The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic