Sai Ramana, CEO, Piramal Consumer Healthcare, speaks to IMPACT about refreshing Lacto Calamine while retaining legacy trust and relevance for new-age consumers

e4m Staff Mar 7, 2026 12:06 PM

After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more

Simran Sabherwal Jan 5, 2026 11:10 AM

The account will be handled by the agency's Mumbai office

exchange4media Staff Nov 11, 2022 10:45 AM

The account was won after a multi-agency pitch and will be handled by the agency's Mumbai office

exchange4media Staff Nov 10, 2022 7:02 PM

The brand offers a daily clear, matte look by virtue of its promise to absorb excess oil and prevent oily skin-related problems

exchange4media Staff Mar 15, 2021 1:03 PM

#WFHFace kick-started with social media posts followed by a digital film to tell women that Lacto Calamine for oil-control, can be used even while at home

exchange4media Staff Oct 13, 2020 10:39 AM