The brand's new ultramarine identity pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour
Jane is currently CEO of Landor & Fitch
She was previously the Managing Director of the brand and design specialist group
The campaign has a unique blend of wit, innovation, and relatability, says Arnab Ray, Creative Director, Landor & Fitch India
The agency built the design language for a tech startup to curate ‘limitless possibilities’ through a unique and powerful brand identity
Nakra will report to Managing Director Lulu Raghavan