Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
The channel is set to add over 140 hours of fresh content with new show launches and fresh seasons for its popular shows
Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, said that the launch of new shows this summer will attract all possible categories of advertising including the non-kids category
The Business Head of Sony Pictures Networks India, kids’ genre, spoke about Kapil Sharma’s association with the Sony YAY show ‘Honey Bunny’, viewership trends in the genre and more
The show is slated to release on October 12 and will present Kapil Sharma in various comic avatars
The show tracks the journey of Happy and Lucky - the neighbours who believe in giving each other a taste of their own medicine through their daily mischief
Though the kids' broadcasters were already preparing for the summer content line up, the early planning since the beginning of the year has helped them to function smoothly
Guest Column: Dutta, Business Head, Sony YAY! says crafting an ecosystem that helps bridge the gender gap, women are now empowered to pursue a position of power across male-dominated industries