But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
The service will offer built-in OTT services along with linear TV subscriptions to all its customers
Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0
While there is no filtration on OTT, linear TV has blanket censorship, and so, some kind of balancing act is needed, say experts
During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands
At the e4m D2C Revolution Summit 2023, a group of industry heads spoke about ‘Inherent Trust on the Big Screen in Brand Building’
Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast
TDSAT, meanwhile, has adjourned the hearing in the case to March 3
The video streaming application also plans to onboard several brands as reward partners
The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content