But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m

Aditi Gupta Apr 29, 2024 8:40 AM

The service will offer built-in OTT services along with linear TV subscriptions to all its customers

e4m Staff Apr 22, 2024 2:58 PM

Cable TV operators are crying for help to survive the storm of OTT and hike in channel prices after the implementation of NTO 3.0

Aditi Gupta Mar 29, 2024 8:49 AM

While there is no filtration on OTT, linear TV has blanket censorship, and so, some kind of balancing act is needed, say experts

Aditi Gupta Nov 17, 2023 8:52 AM

During a panel discussion, experts discussed how linear TV remains a potent asset for new and emerging D2C brands

NATIVE CONTENT Jul 28, 2023 6:52 PM

At the e4m D2C Revolution Summit 2023, a group of industry heads spoke about ‘Inherent Trust on the Big Screen in Brand Building’

exchange4media Staff Jul 20, 2023 8:40 AM

Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast

exchange4media Staff Dec 8, 2022 8:26 AM

TDSAT, meanwhile, has adjourned the hearing in the case to March 3

Javed Farooqui Jan 25, 2022 8:31 AM

The video streaming application also plans to onboard several brands as reward partners

exchange4media Staff Nov 13, 2020 1:49 PM

The GTPL Hathway Chief Strategy Officer and Business Head (Cable TV) on the service provider coming up with a hybrid STB that will offer linear as well as OTT content

Javed Farooqui Nov 11, 2020 8:52 AM