ICMA 2022: Mindshare bags Agency of the Year honour; Brand of the Year goes to HUL
RJ Shashi of Radio Mirchi adjudged Best Digital Content Creator in the Excellence Awards category
Date-wise News
ET NOW celebrates the spirit of entrepreneurship at 10th Leaders of Tomorrow Awards
ECOSTP Technologies P Ltd was awarded ‘Start-Up Entrepreneur of the Year’ and Queppelin Technology Solutions Private Limited was awarded ‘MSME Entrepreneur of the Year
BCCI and Mastercard launch #HalkeMeinMattLo campaign to promote women’s cricket in India
The campaign showcases the incredible game that women play and exhorts the viewers to support the women’s cricket team
Sunder Balasubramanian joins Myntra as CMO
He joins from Coupang where he was the Head of International Marketing
Sleepy Owl's new social media manager is a real hoot
The brand's mascot The Owl will be undertaking social media duties to create engaging content for the Sleepy Owl community
OPPO and HOTD find great resonance with the youth: Damyant Singh Khanoria
OPPO’s CMO Damyant Singh speaks to e4m on the recent collaboration with the popular show House of the Dragon and how reading consumer behaviour helps with better performance
Asian Paints dust-proofs a wedding house in new Ogilvy ad
The new TVC is for Asian Paints Apex Dust Proof
Aer Media Group launches Fluttr
Fluttr will connect branded content to commerce, making influencer content an end-of-the-funnel activity
IndiaFirst Life appoints Bikash Choudhary as Executive Vice President
Choudhary will be overseeing actuarial, governance, product and strategy functions
Twitter changes Blue Tick pricing: $11 for Apple users, $7 for web
By upping the pricing for iOS users, Elon Musk aims to circumvent Apple's 30% tax on payments on App Store
Rahul Pagidipati returns as ZebPay CEO
Avinash Shekhar, the former CEO, is set to launch a Web3 start-up, wherein ZebPay will be an investor
‘Everything has a voice & as communication experts we need to help design the narrative’
Anuja Choudhary, Co-founder and Director, WizSpk Communications and PR Pvt. Ltd., was honoured with ‘Entrepreneur of the Year’ award at e4m PR & Corp Comm Women Achievers Awards
CII-KPMG: CTV in India in only 10 mn homes; scaling to be impacted by infra challenges
Fiber internet connectivity, which empowers connected TV, is currently severely limited in India, standing at 12-14 million homes
Marketing 2023: What's hot, what's not
Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
e4m-Content Jam 2022 today: Industry leaders to talk about ‘The Next in Content’
The conference will be followed by Indian Content Marketing Awards 2022
Karan Rao appointed National Head - Growth & Partnerships at Wavemaker, India
This previous role at Wavemaker was National Director, Partnerships (Content, Tech, Gaming and Sports)
We don't allow ads that promote online gambling: Google
The search giant was questioned by MIB over online betting ads that were still allegedly running on YouTube and Google despite a government advisory issued on October 3
RAM Ratings Week 41'22 - 44'22: Fever FM on top in Mumbai and Delhi
Big FM led in Bangalore whereas Radio Mirchi maintained top spot in Kolkata
‘Linear TV continues to be dominant in the middle & bottom of the pyramid’
Harsh Deep Chhabra, Senior Vice President, Mindshare Fulcrum shared key trends about performance marketing on TV at a summit hosted by GroupM's Finecast