Outbrain appoints Amrita de la Peña as MD-APAC
She was earlier with Sprout Social
Date-wise News
Tech revolution in India has helped in enhancing customer experience digitally: Juhi Singh
Juhi Singh, Head of E-commerce - International at Marico was speaking on ‘Superpower of Stitching Data in An Omnichannel World’ at Webengage’s EngageMint 2023 Mumbai Conference
Adityan Kayalakal quits Byju’s
He was the company’s Senior Director - Brand & Creative Strategy
Saif Ali Khan is Dollar Lehar’s brand ambassador
The brand will have a 360-degree advertising campaign with the actor across print, electronic, outdoor & online
Sport stars in Kamla Pasand ad: More than a matter of bad taste
Experts weigh in on the optics of sportspersons endorsing addictive substances
Swiss Beauty names Saahil Nayar as CEO
He was earlier the COO
Accenture names Ajay Vij as Country Managing Director
Rekha M Menon to retire
TECNO implements 'flying billboard' campaign with SpiceJet
As part of the association, SpiceJet aircraft would be branded in the colours of TECNO's latest innovation, PHANTOM V Fold 5G
PRSI to organize tech-focused workshops
PRSI Kolkata Chapter has elected a new seven-member executive committee for 2023-2025
Smartphones should have FM radio access: IT min
The IT ministry has said in an advisory that a sharp fall has been noticed in the number of phones coming with FM radio services
'No medium is dead. There's opportunity for everyone'
A panel of the industry's sharpest minds convened to talk about the future of advertising at the recently held FICCI Frames 2023
BW to host Facility Management Conference & Excellence Awards on May 30th
The awards will celebrate and honor the progressive facility management for smart solutions in its first edition
IPL 2023 records live broadcast reach of 434.2 mn: BARC
The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
Entertainment Network India revenue up 37.3%
The Mirchi company shared that investments towards digital platforms have started bearing fruit
Russell Barrett, Mandie van der Merwe, Pallavi Chakravarti, Rajdeepak Das on ABBY jury
The creative leaders will be chairing the jury for four different categories
Balance between consumer and service providers is key: TRAI's Anil Bhardwaj
Anil Bhardwaj, Director General, TCSR & Advisor (Broadcasting), TRAI, was speaking on the challenges for regulators at FICCI Frames 2023
All India Radio to be now called Akashvani
Prasar Bharati CEO Gaurav Dwivedi has said in an internal order that the decision was taken earlier but is being operationalised now
M&E sector will grow by leaps & bounds with emergence of digital platforms: Piyush Goyal
The Union minister was speaking at FICCI Frames 2023 conference
Marketing 2.0: Are ad agencies feeling the heat as influencers become the new hot trend?
Top advertisers are increasingly relying on influencers for both branding and sales. Many brands are allocating up to 10 percent of their AdEx to influencer marketing
The Indian advertising industry is being taken more seriously now than ever: Aditya Kanthy
The CEO and MD of DDB Mudra Group, who is one of the 13 Indian jury members at Cannes Lions this year, speaks to e4m about his excitement and expectations from the festival of creativity
Trends are very important for the GenZ cohort: Sunder Balasubramanian, Myntra
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix
K’taka election fever: Ad spends on news channels expected to double on counting day
Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general elections, the viewership interest is even higher