Himanshu Sharma is Director of Sales & Marketing at Pullman & Novotel New Delhi Aerocity In his new role, Sharma will take on the broad agenda of driving business for the two hotels by developing sales strategies across various market segments e4m Staff Oct 4, 2023 2:00 PM
Machines learning human ideating: How LLM is changing the advertising landscape LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts Shantanu David Jun 29, 2023 8:35 AM
JKCement WallMaxX launches digital-first campaign The campaign for the brand’s Wall Putty consists of a series of quirky films e4m Desk Jun 27, 2022 2:26 PM
JKCement WallMaxX's campaign talks about doing good even when no one is watching The digital-first campaign is named #AndarSeSundar e4m Desk Feb 22, 2022 4:37 PM
JKCement WallMaxX explains 'science of A.R.T.' with Chhutkau ji The campaign has been conceptualized by Basic4 and brought to life by Fullmoon Productions e4m Desk Oct 24, 2021 6:00 PM
‘#TellMyGlammWhatYouWant is visual representation of our brand philosophy’ MyGlamm CMO Apratim Majumder talks about their recently released first TVC featuring brand ambassador and investor Shraddha Kapoor Mansi Sharma Aug 5, 2021 8:36 AM
Bill Gates steps down from Microsoft board Gates has said that he will be dedicating more time to philanthropic priorities e4m Desk Mar 14, 2020 10:21 AM