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Himanshu Sharma is Director of Sales & Marketing at Pullman & Novotel New Delhi Aerocity

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In his new role, Sharma will take on the broad agenda of driving business for the two hotels by developing sales strategies across various market segments

e4m Staff Oct 4, 2023 2:00 PM

Machines learning human ideating: How LLM is changing the advertising landscape

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LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts

Shantanu David Jun 29, 2023 8:35 AM

JKCement WallMaxX launches digital-first campaign

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The campaign for the brand’s Wall Putty consists of a series of quirky films

exchange4media Staff Jun 27, 2022 2:26 PM

JKCement WallMaxX's campaign talks about doing good even when no one is watching

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The digital-first campaign is named #AndarSeSundar

exchange4media Staff Feb 22, 2022 4:37 PM

JKCement WallMaxX explains 'science of A.R.T.' with Chhutkau ji

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The campaign has been conceptualized by Basic4 and brought to life by Fullmoon Productions

exchange4media Staff Oct 24, 2021 6:00 PM

‘#TellMyGlammWhatYouWant is visual representation of our brand philosophy’

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MyGlamm CMO Apratim Majumder talks about their recently released first TVC featuring brand ambassador and investor Shraddha Kapoor

Mansi Sharma Aug 5, 2021 8:36 AM

Bill Gates steps down from Microsoft board

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Gates has said that he will be dedicating more time to philanthropic priorities

exchange4media Staff Mar 14, 2020 10:21 AM