Lotte Wellfood announced the move as part of its strategic initiative, One India, that aims to enhance its brand presence and secure growth momentum in the Indian confectionery & ice cream market
The campaign has been created by Cut The Crap
Charlotte Bouilloux–Lafont, Deputy General Director, My Mother Agency, the global digital talent platform, says she is optimistic about the platform’s journey in India
Ten influencers have also been roped in for the campaigns
Over 50k+ children participated in the newspaper quiz competition that was held across Chennai, Coimbatore, Pondicherry & Madurai
The brands have come up with two campaigns #PauseToThank and #ArgumentsWithMom
The digital film showcases the love and appreciation of a mother by her children on the occasion of Women’s Day