Lotte Choco Pie creates new lingo with fresh campaign

The campaign has been created by Cut The Crap

by e4m Staff
Published: Oct 20, 2023 3:37 PM | 1 min read

Lotte ChocoPie has launched its new communication on the platform of Love & Lotte. The campaign includes TV and Digital advertising, Print, Outdoor, On-pack innovations, promotions and activation.

The campaign has been conceptualised by Cut the Crap (CTC), the Mumbai based creative ad agency. Says Jagdish Acharya, founder-director CTC: “Lotte ChocoPie is a pie first! And a good pie can bond with anyone anytime. The campaign Love & Lotte is an expression of this innocent love – where bonding happens without an agenda or motive. We created a new brand lingo but did not stop at that. The lingo is used to take us all the way to the brand essence.”

Commenting on the occasion, Milan Wahi, managing director, Lotte India said “We are delighted to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category creators, we continue to enjoy a strong market leadership and through this campaign we want to connect emotionally with our target audience.”