ManoramaOnline unveils trendy and contemporary look
The new design has been created using latest technologies like Artificial Intelligence
Date-wise News
Sustainability marketing practice, an industry first, by Alchemist Marketing Solutions
For brands positioned around sustainability, this is a specialised practice to design communication strategy, including creatives, web assets, social media presence and performance
Daily Hunt parent clocks 1900 crore loss for FY23
VerSe Innovation's total revenue stands at Rs 1,809 crore
‘VAHDAM India has recognized the need for a sensory experience with tea’
The brand’s CEO & Founder, Bala Sarda, spoke to e4m about the brand’s new outlet in the national capital, an omnichannel strategy and building brand loyalty
VML: Merged as one, but twice as good?
Despite industry watchers bemoaning the so-called demise of JWT and VMLY&R, WPP seemingly has a game plan rooted in growth and efficiency
Lotte Choco Pie creates new lingo with fresh campaign
The campaign has been created by Cut The Crap
HP appoints Ipsita Dasgupta as SVP & Managing Director, India Market
Ipsita joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services
Splendid finale of the 15th Realty+ Conclave & Excellence Awards 2023 – West
The event was held on Oct 19 at Taj Santacruz, Mumbai
Partha Sinha in the Effie HK grand jury
Sinha was joined by global marketing experts like Andreas Moellmann, Eva Ng, Jason Spencer and Lambert Chan
Ananya Pandey and Timex say 'waste more time'
The campaign is built on the idea of doing more meaningful things with one's time
Disney Star Sports reports Rs 5200 crore revenue for 9 months
The unit also reported losses of Rs 3600 crore
From stores to screens: Legacy brands rewrite the D2C script
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
Broadcasters urge TRAI to end pricing restrictions: Report
IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms
Doritos to bring a different experience altogether with Dinamita: Pranshu Sahni, PepsiCo
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital and much more
Laurent Simon steps down as Chief Creative Officer at VMLY&R
The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R Commerce